This logo was used from 1948 to 1969.Īs was the case with Pepsi's branding, Mountain Dew has had several logo redesigns during its existence. Back then, green, a shade reminiscent of nature, and white were used. Mountain Dew's original logo was then a signature logo – a logo consisting only of the company name in a sans-serif font. What did the first Mountain Dew logo look like? Before the company was purchased by PepsiCo, the brand image revolved around the theme of moonshine and the rural side of the central United States. Who doesn't remember the strange Puppy Monkey Baby advertisement from the 2016 Super Bowl? Mountain Dew's first logo Over the years, there have been numerous advertising campaigns to promote the brand and variants of its original recipe. With its electric green color, citrus taste and high caffeine content, Mountain Dew was the 4th most consumed soft drink in the United States in 2010. The company wanted to target a younger clientele. Seeing the great potential of this soft drink, PepsiCo then changed the entire brand image. In 1964, after negotiations with Coca-Cola, it was finally the multinational PepsiCo that got its hands on the rights to Mountain Dew. At that time, the company's brand image was quite different from what we know today. Mountain Dew was also another name given to moonshine – a bootlegged alcohol made from grain. Mountain Dew was originally created because people in the Knoxville area of the United States had difficulty finding sodas that could be mixed with alcohol. In 1948, this beverage was officially launched. Before we begin our analysis, let's mention the history of Mountain Dew.
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